Its a great clip and was one of the ones that helped me make the decisions to join up. David Wood is a genuine operator and I have met him. His quoting approach is my quoting approach.
Crocster, I just stick to my price. Every lawn I quote is based on my home lawn which is a $60 mow at about 40 mins of work and then I add unpacking and set up etc. So really an hour. So if I see a lawn bigger than mine, I charge more. If its very long I charge double, if its stupidly long I charge triple and more. Everything else, hedging, weeding etc I charge above $100 an hour. If I ever find myself not being able to get a price into my head and I am in doubt, I add at least 50%. If ever I start getting into the $500 area I instantly make it over $600 and plan to spend the day there, if I dont spend the day there then thats great.....and if I do well its a nice rate for a days work. When I say a day I mean around 6 hours.
I never ever discuss hourly rates with customers, I only did it once with a customer that didnt knpw exaclty what they wanted but they wanted a gardener on hand for about 4 hours, so I told them I would charge them $90 an hour and that would cover mowing and any other stuff they may want.
I never ever tell them how long it will take, may give a vague idea but never exact, when they ask that they are basically asking you your hourly rate.
I do not care if they dont accept my quote....ever. I try to understand why....but I never care about the fact they didnt accept.
I never go lower unless the customer reduces the work. " So Mrs Smith it will be $130"
"Oh, can you do it cheaper?"
"Yes I can, I can not do the edges and only charge $125?
"Oh thats ok, I want the edges done, $130 it is."
I mulch at every opportunity, Every nature strip, every front yard and most back yards unless it is a nicely manicured lawn that has little kids, dogs lying on ti etc. Usually about half of them.
Think of the heat, the strain on your body, taxes, fees, invoicing, maintenance etc etc. Put a value on yourself, not on the grass you are cutting.......how much are you worth?