Recently I decided to do fridge magnets rather than flyers. Yes more expensive but I am very selective about how and where i hand them out, usually I do it in the immediate vicinity of a job I have just done and then only here and there. So far it is having a much bigger hit rate than flyers. This was my thoughts on going with fridge magnets:
1. A flyer is so easy to throw in the bin whereas most people will find it, even slightly, harder to throw away a fridge magnet, so hopefully it hangs around in their house somewhere.
2. It shows a little more care and investment in your business.
3. It does something, even if holding a bill to the fridge it has a function, whereas a flyer is really just another piece of junk mail.
4. My flyers sucked ass and the hit rate was tiny. around 1%. So far the magnets are around 10%. And its only been two weeks.
Of course content is important too but thats another story.